The BBC does a good job getting to grips with Web 2.0, social media, blogs et al in the latest episode of Radio 4's "In Business". Many of the usual suspects are interviewed here, but Hugh Macleod sums it up the salient mantra on his blog,
"the key point I took away is that the media business is currently in a period of great transition i.e. nobody really knows where the whole thing is going to end up. This inclues big media companies AND "blogging gurus" alike."
You can listen to the feature on the In Business website or head straight to the MP3 file.



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