It's easy to slip in a cliche now and then. Come rain or shine, we all do it. When I'm writing for the press, I'm a rabid re-editor. However, I still manage to miss my own cliches, especially when I've really got my nose to the grindstone.
When you spot one, a cliche is like an elephant in the living room of your blog. A brutal reminder of how, even if you leave no stone unturned, cliches can easily creep in and destroy your well crafted prose. Upping the ante Loose Wire quotes a report by Factiva that states the single, most overused cliche is 'at the end of the day'
"The phrase was used more than 10,500 times in the U.S. media, more than double the next most used cliche (“in the black”)"
If you want to delve deeper into how your blog's scores on readability, you can burn the midnight oil with the Gunning-Fog test.
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