The people formerly known as the audience are up to something

Jay Rosen at PressThink churns out the new media mantra once more,

"The people formerly known as the audience wish to inform media people of our existence, and of a shift in power that goes with the platform shift you’ve all heard about.

Think of passengers on your ship who got a boat of their own. The writing readers. The viewers who picked up a camera. The formerly atomized listeners who with modest effort can connect with each other and gain the means to speak— to the world, as it were...

...The people formerly known as the audience are simply the public made realer, less fictional, more able, less predictable. You should welcome that, media people. But whether you do or not we want you to know we’re here."

Which all brings to mind Dave Sifry's video - "The audience is up to something" - first shown at the WeMedia conference in London two months ago. For some unfathomable reason this great video does not appear to have leaked its way on to YouTube or anywhere else as far as I can Google. However you can listen to the audio end of it here taken from the first part of the Business Forum session on the Media Center blog

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