Scoopt, The World's First Citizen Journalism Picture Agency, Now Selling Blog Content To The Mainstream Media
Monetising blogs: www.scoopt.com/words
Press Dispensary - 23 June 2006 - Scoopt.com, the 'citizen
journalism' picture agency that gives the public the power to sell
photos to the press, announces the launch of ScooptWords, its blog
syndication service. Now bloggers can sell their writing to the
mainstream media.
Graham Holliday, ScooptWords managing editor, explains: "There's a
lot of great blog content out there. Some of it is every bit as good as
content produced by professional journalists. However, there's no
obvious route to market for the blogger or way to buy content for the
editor. So we launched ScooptWords to make this connection. We offer
bloggers a simple, free way to flag their content for sale – and we
give publishers the means to license that content commercially. It's a
win-win situation."
ScooptWords membership is free. A blogger simply registers one or
more blogs with the scheme and carries a ScooptWords button on their
blog(s). Any editor can then click this button to license content
commercially at a fair market rate. The blogger receives 75% of the
sales revenue.
ScooptWords is working closely with Creative Commons
(http://www.creativecommons.org), leading provider of flexible
copyright licenses for creative works. ScooptWords believes that it is
essential to preserve and encourage the free exchange of content for
non-commercial use, and important that bloggers understand the
different ways in which they can permit their content to be used.
Creative Commons is the perfect partner for non-commercial licensing.
Creative Commons spokesperson Eric Steuer comments: "Within the
Scoopt interface, you can easily add a Creative Commons
Attribution-NonCommercial license to your blog right alongside a Scoopt
commercial badge. Use the CC license to tell people how your work can
be used non-commercially; use the ScooptWords badge to let editors know
that your writing can be purchased for commercial use. There's so much
great blog content being created every day - it'll be very exciting to
see how it helps change the way newspapers and magazines are created."
Graham Holliday continues: "At the moment, everyone involved in
media, from the small-town blogger with 10 readers to the heads of the
world's biggest news organizations, is riding this huge tidal wave of
change in media. That wave is just beginning to break and no-one – not
the brightest media brains nor the smallest small-town blogger – has
any idea what will be left standing once the wave recedes. But we
believe that a paying market for good writing will survive. ScooptWords
opens that market to everybody."
Notes for editors
Scoopt is a media agency that brokers commercial deals between content creators and content users.
Creative Commons is a nonprofit organization that offers flexible copyright licenses for creative works.
For more information, please contact:
Graham Holliday, managing editor
Email: press@scoopt.com
Phone: 07092 216363
Website: http://www.scoopt.com/words